Facebook Is Going to Spend $10 Billion on Virtual Reality
This year, Facebook will invest $10 billion in virtual and augmented reality technology research and development, such as electronic glasses or headsets.
On Monday, Meta CEO Mark Zuckerberg demonstrated the social media company’s progress toward that aim; he showcased many of the unfinished headset prototypes produced in its labs.
Zuckerberg has staked his company’s future on virtual reality; VR immerses users in a computer-generated world. Moreover, it can augment reality, which superimposes computer-generated things over the actual world.
Suppose Zuckerberg is successful in popularizing head-worn computers. In that case, Meta will have a new revenue stream from hardware sales and control its hardware platform, making it less vulnerable to platform changes from other firms. For example, on its most recent earnings call, Meta stated that recent privacy modifications to the iPhone could cost the firm $10 billion in lost revenue this year because they impair the company’s ability to target ads to specific audiences.
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For the past few years, Meta has regularly demonstrated its progress on virtual reality headsets and augmented reality glasses to partners and the press to persuade investors that the project is worthwhile and to assist in recruiting highly-paid developers and executives with VR and AR experience.
Meta frequently displays unfinished prototypes for use in research during these roundtable sessions, which is unique in consumer electronics. Before communicating to the press about a product, gadget businesses like to finish it and make it. For example, Apple, developing its headgear, never displays prototypes.
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